昔、先輩編集者に習った企画3原則。
１：「裏返す」（常識や通念の反対を考える）
２：「くっつける」（異質なものをあえて合わせる）
３：「突き抜ける」（現実や仮定を極端に推し進める）
この3つの組み合わせで企画を考えろ、と教わった。今でも結構役に立つ。

Twitter / ikeda shintaro

2011-08-13

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